My name is Vinh – Welcome to my Digital Marketing for Small Businesses Blog
I’ve been on a digital marketing journey since the 90s, and now I’m here to share my insights with small business owners or digital marketing enthusiast like you. With experience spanning multiple industries—from FMCG to investment banking across Asia—and backed by an Executive MBA and Master of Marketing, I’m passionate about helping businesses grow their online presence. Whether you’re just starting or looking to scale, let’s unlock the potential of digital marketing together!
Curious about how my journey Discover my story and see how I can help you achieve your goals.
Your Digital Marketing
Success Roadmap
Pay-Per-Click Advertising (PPC)
- Campaign Planning
- Keyword Research (PPC-specific)
- Ad Creation
- PPC Platforms
Search Engine Optimisation (SEO)
- Keyword research
- On-Page SEO & Off-Page SEO
- Technical SEO
- Local SEO
Social Media Marketing
- Social Media Strategy
- Organic Social Media
- Paid Social Media
- Influencer Marketing
Email Marketing
- List Building
- Email Campaigns
- Email Design
- Email Analytics
Content Marketing
- Content Strategy
- Content Types
- Content Promotion
Digital Analytics
- Web Analytics
- Marketing Analytics
- Data Visualization
Essential Digital Marketing Toolkits
for Small Businesses in New Zealand
These days, having the right tools is super important for your small business to thrive, especially when it comes to digital marketing for small businesses in New Zealand. There are so many great digital marketing tools out there, each with its own perks and benefits!
Content Management Systems
- WordPress, Joomla, Drupal
- Wix, Squarespace, Shopify
Email Marketing Tools
- Mailchimp, Constant Contact, Sendinblue
- HubSpot, MailerLite, ActiveCampaign
Social Media Management
- Hootsuite, Sprout Social, Buffer
- SocialPilot, Later, CoSchedule
Search Engine Optimisation
- Google Search Console, Yoast SEO, SEMrush
- Ahrefs, Moz, SE Ranking
Pay-Per-Click Advertising
- Google Ads
- Microsoft Advertising
- Facebook Ads
Digital Analytics
- Google Analytics
- Hotjar
- Crazy Egg